Week 15

The week following the Ask A Lawyer event was a great learning experience in evaluating the success public relations strategies and tactics. I was given the exciting task of reviewing all of the caller surveys from the Oklahoma County event and creating a report that detailed the success of each outlet of publicity. For instance, from the questions hotline callers were asked, we were able to learn that news appearances, especially on News9, were the most effective method of providing our audiences with information about Ask A Lawyer. Radio spots were also effective methods. Despite some common perceptions, news releases also accounted for directing a large portion of callers.

Other follow-up measurements included checking media clippings to see what news pieces about the event were picked up. I learned that the follow-up and evaluation of an event can often be just as much work as preparing for the event. I was also able to be part of the process for thanking all the volunteers that were involved, as well as members of the OBA who contributed to the success of the event. There are so many aspects of public relations that go unnoticed, but a play a large role in the success of organizations.